Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. PSYCHOLOGICAL EXPERIMENTS IN CONSUMER BEHAVIOR

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: not fiction Description: 416.Publisher: New York John Wiley 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 P959] (1).

2. INTERNATIONAL MARKETING

by Carson, David.

Material type: book Book; Format: print ; Literary form: not fiction Description: 539.Publisher: N. Y. John Wiley 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C239] (1).

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